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The Ben, “Inshallah”: When New Love Gets Handed Over to Fate
Friend, I have to put you onto The Ben’s latest gem, the rising star of Rwanda’s afro-R&B scene! “Inshallah” is a warm, vibrant afrobeat/afro-pop cut that beautifully blends English and Kinyarwanda. Borrowing its title from the Arabic phrase “Inshallah” — “God willing” — the song captures that thrilling, uncertain stage of early romance: the spark is undeniably real, but nothing’s guaranteed yet, so you choose hope and trust the process instead. Directed by Julien Bmjizzo, with Bright Ngabo behind the camera and production by Madebeat, the visuals match that bittersweet, hopeful energy note for note. And get this — the video shattered records, crossing one million YouTube views in just 48 hours, a first for a Rwandan artist! An absolute must for romantics across East Africa and the diaspora.
